Ryan Gosling was onlangs in Toronto om First Man van Damien Chazelle voor te stellen, waarin hij astronaut Neil Armstrong speelt.

De plaatselijke koffiebar Grinder maakte van de gelegenheid gebruik om de acteur naar hun etablissement te lokken door middel van een fervente Twitter-campagne met de hashtag #ryanneedsgrinder.

Het begon met een onschuldige foto van een bordkartonnen Gosling met een kopje Grinder-koffie in zijn handen. De dag erna poseerde de burgemeester van Toronto met de ersatz-Gosling en zo ging de bal aan het rollen.

Grinder kondigde aan dat ze 10 dagen lang zouden tweeten tot Gosling kwam opdagen. Ze beweerden onder meer dat Idris Elba zijn verontschuldigingen had aangeboden voor het afslaan van hun uitnodiging het jaar ervoor.

Twee dagen na de wereldpremière van First Man kwam Gosling warempel de koffiebar binnengewandeld en kon uitbaatster Joelle Murray eindelijk de echte versie omhelzen.

Good news we are back on twitter cause Monday begins our #ryanneedsgrinder. Come have coffee with us @RyanGosling while you are in town for #TIFF2018 pic.twitter.com/M9ObVsbdhb

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 1, 2018

Even the mayor is behind you having coffee with us @RyanGosling . @TIFF_NET #leslieville #ryanneedsgrinder https://t.co/PO1tgMOKFR

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 2, 2018

See @RyanGosling we are very dedicated to our campaign. 10 days of posting of why you should have coffee with us. #ryanneedsgrinder #toronto #TIFF2018 @blogTO #coffeetime ##coffeeto pic.twitter.com/iOwnZHfnnQ

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 4, 2018

Thanks for your support @blogTO . He's got to come for sure now right? Come on @RyanGosling the whole city is behind this now. #TIFF18 #ryangosling #toronto @JohnTory #believe #coffeedate https://t.co/XebK1O1mxt

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 5, 2018

Day 4 of #ryanneedsgrinder .Real @RyanGosling meet Grinder Ryan. Think of the fun you could have taking selfies with a selfie. If you do you get to be entered into our contest. @idriselba didn't get that treatment #YYZ #TIFF #welovethis pic.twitter.com/8tvUK1c0yq

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 6, 2018

Day 5 of our #ryanneedsgrinder campaign. @RyanGosling we just wanted you to know where we located in the city, next to #gerrardsquare. We figured you may need to pop over to the mall for a few bits and bobs before the big #firstman #tiff premiere. pic.twitter.com/w5gXS1TfCh

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 7, 2018

Day 6 of the #ryanneedsgrinder campaign. Tomorrow is the big #firstman #tiff premiere. We think @RyanGosling you need a Me day to prepare. May we suggest a #matchalatte @GrinderCoffeeTO with a fresh new do @LittleLondonBBR and a massage @pursuit. #beyourbestself #leslieville pic.twitter.com/geYYgogjQE

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 8, 2018

BREAKING FAKE NEWS : Idris Elba releases statement apologizing for last year's no show . An anonymous source says Gosling beyond mad, as the timing is on the same day as the #FirstMan premiere. Gosling consulting with lawyers and @JustinTrudeau for legal next steps #fakenews pic.twitter.com/fsqkfKNWEA

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 9, 2018

And this happened… #ryanneedsgrinder worked. The man himself showed up. What a good sport, a well brought up Canadian boy. We truly appreciate Ryan taking the time the time to visit us during #tiff. Take that @idriselba your loss. pic.twitter.com/8rMMWOs32J

— GrinderCoffeeGerrard (@GrinderCoffeeTO) September 11, 2018

Bron: EW